Email and SMS Marketing

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The Importance Of Email & SMS Marketing Services

Email has long established itself as one of the most powerful tools in any digital marketer’s bag of tricks, and its stronghold has only grown over the years. Email services like subscriptions and newsletters still work wonders when it comes to establishing and maintaining customer retention. Of course, the same is increasingly true of SMS as well.

It may come as a surprise, but in 2020 email marketing is STILL one of the most efficient and effective channels of marketing and reaching your prospects and customers. 

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SMS (short message service) refers to text messaging, an asset that is of rapidly growing usefulness. Now that nearly everyone in the modern world has a smart phone on their person at all times, there are more and more consumers out there agreeing to sign up for text notifications that deliver information about new sales or coupon codes right to their home-screens in an instant. Simply put, this is a marketer’s dream.

With email advertising just as potent as ever and SMS constantly increasing in prominence, it is only natural to rely upon both tools for any digital marketing campaign. Now, let’s take a look at some of the key advantages of the services We Rock offers for email and SMS marketing implementation:

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Customized Email & SMS Marketing Strategy

Utilizing both email and SMS marketing is simply a must. You may have been able to get by with email alone in years past, but SMS notifications have become too powerful an asset to ignore. Just take a look at any successful online business or entity; the vast majority of them keep a presence on every single platform available. 

It is essential to cast the widest net possible in order to draw in as many consumers as possible and keep them engaged for the foreseeable future. With emails and texts that can cater directly to individual tastes with personalized content that is willingly subscribed to, it will be far less likely that you end up slipping into the back of the minds of any customer or audience member that comes your way.

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